If you're reading this you'll know my answer to that question. The reason I pose the question is that I was asked this recently. Seriously??? It was common to ask this a few years back but in 2016? According to Mumbrella Australian marketers will spend $410M on social media this year. But the best … Continue reading Is Social Media Useful for your Business?
When I was getting started in social and digital media, most of what I learnt came from checking out what others were up to. For any financial adviser this list will open up a world full of learning opportunities and give you a headstart. Other professionals or business owners will also find ideas from these … Continue reading Who to Follow on Twitter – for Professional Advisers
Earlier this month I presented at the Adviser Edge Conference - the world's first Social Advice Summit. Over three days some of the leading advice professionals from around Australia gathered to share ideas and learn about the future of advice. There was no discussion about the latest investment product or how compliance or regulation is affecting … Continue reading The Future of Advice
Recently I delighted to be named as a finalist for the Financial Standard Social Media Influence, Leadership + Excellence (Smileys) Scholarship. In this video I discuss the way social media and digital strategy is changing professional advice.