What Do (mature) Women Want?

Now I’m not going to pretend I know the answer to that question! Tomorrow is International Women’s Day 2013 so there is

© Kurhan | Dreamstime Stock Photos & Stock Free Images
© Kurhan | Dreamstime Stock Photos & Stock Free Images

plenty of discussion around bridging the gender gap. Sageco who specialise in career transitions have identified what they believe mature women want:

Identity: Mature women want to be valued and recognised for their work and non-work roles. The much held assumption of retirement or full-time elder / child care for this co-hort is limiting. Providing support for making decisions about their own future – which could equally include starting a new career or returning to work or developing their role, is something all employers should consider.

Money: Mature women want financial security. Many women have been disadvantaged with retirement savings. Tailored, focussed financial advice for mature women is imperative.

Career: Women aged 55+ form the fastest growing labour pool. Designing roles that particularly attract mature women will stand any employer in good stead in a market where skills shortage is a major challenge. Providing career coaching and development opportunities for mature women will empower them to challenge the assumption of retirement or underemployment.

Health: Mature women spend a lot of time caring for others – often to the detriment of their own health. What programs can employers put in place to particularly support healthy ageing for women?

Relationships: Mature women spend a lot of time caring for others – but who is caring for them? Mature women want happy, healthy relationships. Employers who recognise and acknowledge the relationship demands that mature women juggle and structure work demands accordingly will benefit.

There is no doubt when it comes to money there is a need to improve financial security. According to ASFA, the average superannuation payout for women is currently one third that of men. A huge gap that requires advice and action to improve.

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